Mast General Store

Spring Favorites

Buy 3 Pairs of Socks, Get a 4th Pair FREE*

Socks are an important element of foot comfort, so it's important to have a good-fitting sock that is suited for whatever activity you are engaged in paired with appropriate footwear. Mast Store has an amazing selection of socks for almost every activity, and whenever you purchase three, you can add a fourth one on us. *Darn Tough is excluded from this promotion.

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Person wearing an L.L.Bean jacket and backpack outdoors on a rainy day

Clothing

Pair of brown Birkenstock Arizona sandals.

Footwear

Person holding a brown Susan Joy leather handbag, with a blurred outdoor background.

Accessories

Mast Store Provisioners raspberry jalapeño jam jar with a colorful background

Food

Candy

Home

Folding knife with a green handle on a wooden surface

knives & tools

Woman sitting in a blue hammock chair in a park, holding a drink.

Outdoor gear

Toys

Person holding a Patagonia backpack in a forest setting

Travel

mast store shopping guides

Spring Favorites

Moving the Tassel - A Gift Guide

Graduation closes one door but opens so many more to whatever's next. Celebrate the pomp and circumstance that led to this special day with a thoughtful and meaningful token of your support.

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Gifts for Mom

She was your first fan, a fountain of encouragement, and an infinite reservoir of consolation. Our mothers give us our first gift—that of life—along with gifts of love, attention, and discipline. Mother's Day is dedicated solely to her. Find a gift that captures, as best you can, how much she means to you.

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Get a Gift Card

The perfect way to give your friend or loved one the freedom to choose from hundreds of items.

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Find a Store

We have stores in North Carolina, South Carolina, Tennessee and Virginia. Come visit!

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Mast Store Passport

All fans of Mast Store can document their personal journey to each Mast Store location.

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From Our Blog

5.29.25

45 Years Ago: The Cooper Family Legacy

This week we’re joining Mr. Peabody and stepping into the Wayback Machine. As he adjusts the dials to get us to Valle Crucis in late 1979 and early 1980, we’ll share a few historic markers to help paint a clearer picture.

3.26.26

Springing into Style

The runways of New York City, Paris, and Milan may seem millions of miles away from the mountains Mast General Store calls home, but the world of high fashion isn’t foreign to us. We keep up with trends and interpret them in our own functional, outdoor-inspired, everyday way.

4.6.26

All Blogs

Mast Store's collection of blogs includes travel itineraries, product information, recipes, and human-interest stories. There's even an interview with a tree. We think you'll enjoy them, so follow this link to find out.

The Cooper family is shown sporting Mountain Strong t-shirts on the steps at the Original Store.

The Cooper Family at the back of the Original Mast Store, Valle Crucis, October 2025.

Mast Store Since 1883

John & Faye Cooper purchased the store in 1979 and set out on a journey of discovery. They moved their young family into the top two floors of the store and began the work of preparing to open. There were many questions, but the two most important were 1. What do we need to fit in with our community? And 2. What would an old general store carry that is still useful to our neighbors? That's where they started.

Our story